Google Business Profile policy update: what you can no longer post
A Google Business Profile policy update bans prices, time-bound offers and calls to action in listings, and contact details in posts. What to check now.
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Marketing news & insights
What's changing in digital marketing — and what it means for your business. Real events, checked against primary sources and explained without the hype, every day.
App store fees in the EU: can you sell outside the store now?
App store fees in the EU changed in 2026. What Apple and Google charge for in-app, own and web payments, and how to tell if selling outside pays off.
European Accessibility Act website check: what to test yourself
A European Accessibility Act website check you can run yourself: whether the law covers your shop, what to test with a keyboard and zoom, and what to fix first.
Automatic Google Ads promotion assets from 12 October: what to check
From 12 October 2026, Google Ads promotion assets can be pulled from your website automatically. Who is affected, what changes and what to check first.
Google Ads budget recommendations: what to check before you agree
Google Ads budget recommendations ask you to raise or move budget. What they measure, how to check whether your best campaigns really sell, and when to agree.
Products on ChatGPT: why AI assistants skip your online shop
Want your products on ChatGPT and other AI assistants? Why they recommend other shops, how to check your product pages in an evening, and what to fix first.
Abandoned checkout: why shoppers fill the cart and never pay
Abandoned checkout every day? Why shoppers fill the cart and leave at payment, how to find the step that loses them with a test order, and what to fix first.
CRM data quality: why your CRM's AI keeps getting it wrong
Poor CRM data quality makes AI summaries, lead scores and follow-ups wrong. Why records stay empty, how to find the gaps in an evening, what to fix first.
Microsoft Ads HubSpot integration is live: what to check first
The Microsoft Ads HubSpot integration went live on 30 September 2026, and optimization experiments are open to all. What changed and what to check first.
Automate emails with AI: what to hand to an agent, what to keep
Want to automate emails with AI? Why inbox automation goes wrong, how to see which emails an agent can take, and the order we hand the work over.
No time for social media? How a small team keeps posting
No time for social media in a small business? Why posting keeps slipping, how to find what eats the time, and a weekly routine a busy team can keep.
App in the store but no downloads: how to get app downloads
How to get app downloads when your app is live but nobody installs it: why store search skips it, how to find the leak yourself, and what to fix first.