Product image alt text: describe what shoppers need
Product image alt text should explain useful views and variants. Learn what to write, where to save it and how to check the result on your storefront.
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Marketing news & insights
What's changing in digital marketing — and what it means for your business. Real events, checked against primary sources and explained without the hype, every day.
WordPress security update: what to check after 7.1.4
WordPress security update 7.1.4 arrived on 28 October. Check the installed version, backup and enquiry or checkout path before closing the maintenance task.
Fine tuning vs RAG: what does your business need?
Fine tuning vs RAG: choose based on the work your business needs done, prepare the right inputs and ask a supplier for a checkable demonstration.
Instagram in two languages: should you use two accounts?
Instagram in two languages: compare the offer and customer route, and identify who can reply before choosing a shared account or separate local accounts.
Temu DSA action plan: what its acceptance means for sellers
The Temu DSA action plan was accepted on 26 October. Understand the platform's tasks, the assessment dates and what a seller can prepare.
Backlinks vs content: what to check before paying for SEO
Backlinks vs content: compare SEO proposals using a real page, evidence and clear deliverables. Check paid-link terms before you approve the work.
Confusing app interface? Find where users lose the task
Trace a confusing app interface through a supported task. Separate unclear labels from failed actions, then check a small change before planning a redesign.
Merge duplicate contacts in HubSpot: check what survives
Merge duplicate contacts in HubSpot after checking identity, current fields and company links. Work through a fictional pair and verify the result.
Claude Duet preview: what to check before you connect apps
Claude Duet opened a US research preview on 21 October. Check access, shared limits and approval rules before connecting your business apps.
App Store rejection: what to fix before you resubmit
For an App Store rejection, find the cited issue, check review access and decide whether to reply, submit a new build or appeal before changing anything.
Core Web Vitals assessment failed: what to check first
Core Web Vitals assessment failed? Check the URL, device and field data, identify the metric, and give your developer a fix you can verify.
Meta commercial terms: decide what Meta can crawl on your website
Meta commercial terms change on 30 October 2026 and let Meta crawl websites linked to your business. See which crawlers exist and what to check.