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AI in Marketing

How AI is reshaping advertising, search and content production — new tools, platform features and what to adopt now.

AI in Marketing September 10, 2026 · 6 min read

Google tests exact and phrase match ads inside AI Mode

Google confirms a small experiment: Search campaigns with exact and phrase match keywords can show text ads in AI Mode without AI Max or Performance Max.

AI in Marketing September 3, 2026 · 6 min read

ChatGPT Ads opens self-serve buying in Europe at $1bn run rate

OpenAI says ChatGPT Ads hit a $1 billion annualised run rate in under 200 days and opened Ads Manager to European advertisers. What changes for your media plan.