Fine tuning vs RAG: what does your business need?
Fine tuning vs RAG: choose based on the work your business needs done, prepare the right inputs and ask a supplier for a checkable demonstration.
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AI in Business
AI in marketing and business processes: assistants, agents, private models — what to adopt now and what to leave for later.
Claude Duet preview: what to check before you connect apps
Claude Duet opened a US research preview on 21 October. Check access, shared limits and approval rules before connecting your business apps.
AI giving wrong answers? How to find the cause and cut the errors
AI giving wrong answers to customers or staff? Why business assistants make things up, how to test yours, and which fixes cut confident errors first.
Automate emails with AI: what to hand to an agent, what to keep
Want to automate emails with AI? Why inbox automation goes wrong, how to see which emails an agent can take, and the order we hand the work over.
Employees using ChatGPT at work without rules: what to do
Employees using ChatGPT at work with personal accounts and no rules? What they may be sharing, how to find out in an evening, and a one-page AI policy.
AI chatbot for small business: should it answer your customers?
An AI chatbot for small business can answer messages while you sleep, but it can also lose a lead politely. When it helps, when it hurts, and how to test it.
Claude Opus 5.5: Fable-level work at 40% lower cost than Opus 5
Claude Opus 5.5 launched on 22 September: $4/$20 per million tokens, Fable 5.1-level results, 30% faster output. What changed and what it means for teams.
ChatGPT Sponsored Agents: OpenAI tests ads that talk back
OpenAI is testing ChatGPT Sponsored Agents: click an ad, then chat with the brand's agent. Plus AI campaign tools and HubSpot and Shopify integrations.
Google tests exact and phrase match ads inside AI Mode
Google confirms a small experiment: Search campaigns with exact and phrase match keywords can show text ads in AI Mode without AI Max or Performance Max.
ChatGPT Ads opens self-serve buying in Europe at $1bn run rate
OpenAI says ChatGPT Ads hit a $1 billion annualised run rate in under 200 days and opened Ads Manager to European advertisers. What changes for your media plan.