Meta One business subscription: links in Instagram posts, from $49.99
Meta One business subscription is live: plans from $14.99 to $499, clickable links in Instagram posts and Reels, scheduling, insights. What is worth paying for.
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Social Media
Platform news, algorithms, content formats and community management across Instagram, LinkedIn, TikTok and beyond.
We post on social media every week and no clients come from it
Social media brings no clients for a short list of reasons: wrong audience, posts that ask for nothing, no path to enquire. Find yours in an evening and fix it.
TikTok adds voice comments, polls and photo carousels
TikTok comments now take 60-second voice notes, five-option polls, nine-photo carousels and Live Photos. What changes for brands that moderate at scale.
TikTok takes Out of Phone to five European markets
TikTok has added six screen networks in the UK, France, Belgium, Spain and Italy to Out of Phone. What the programme is, how brands buy in, and what it asks of your content.