Instagram in two languages: should you use two accounts?
Instagram in two languages: compare the offer and customer route, and identify who can reply before choosing a shared account or separate local accounts.
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Social Media
Platform news, algorithms, content formats and community management across Instagram, LinkedIn, TikTok and beyond.
Is buying followers worth it? What it breaks and what to do instead
Is buying followers worth it for a business? What Meta, TikTok, EU and US rules say, how to check your own audience, and what to do instead.
No time for social media? How a small team keeps posting
No time for social media in a small business? Why posting keeps slipping, how to find what eats the time, and a weekly routine a busy team can keep.
How to revive a dead Instagram account for your business
How to revive a dead Instagram account for your business: what a silent profile tells customers, what to check first, and a restart rhythm you can keep.
Meta One business subscription: links in Instagram posts, from $49.99
Meta One business subscription is live: plans from $14.99 to $499, clickable links in Instagram posts and Reels, scheduling, insights. What is worth paying for.
We post on social media every week and no clients come from it
Social media brings no clients for a short list of reasons: wrong audience, posts that ask for nothing, no path to enquire. Find yours in an evening and fix it.
TikTok adds voice comments, polls and photo carousels
TikTok comments now take 60-second voice notes, five-option polls, nine-photo carousels and Live Photos. What changes for brands that moderate at scale.
TikTok takes Out of Phone to five European markets
TikTok has added six screen networks in the UK, France, Belgium, Spain and Italy to Out of Phone. What the programme is, how brands buy in, and what it asks of your content.