Cookie Policy
Last updated: 2026-09-15 · v1.2
Your choice applies in this browser and is stored for 6 months.
How consent works on this site
This site sets no analytics cookies until you agree. When you first visit, a banner offers two equal choices — accept or reject analytics. Rejecting is exactly one click, the same as accepting. Your choice is stored for 6 months, and you can change it at any time with the switch at the top of this page.
Complete list of cookies and storage
Strictly necessary (no consent required)
| Name | Type | Purpose | Lifetime |
|---|---|---|---|
m_consent | Cookie | Remembers your cookie consent choice | 180 days |
m_lang_seen | Cookie | Remembers that you dismissed the language suggestion banner | 30 days |
m_lang | Cookie | Remembers the site language you chose — or the one that matched your browser language on your first visit — so the site opens in it next time | 180 days |
m_brief | localStorage | Autosaves your progress in the project brief so you can continue later. Stays in your browser only; deleted when you send the brief or after 30 days | 30 days |
m_lead_handoff | localStorage | Carries what you typed in the enquiry form over to the brief, so you don’t have to re-enter it | 7 days |
m_attrib | sessionStorage | Remembers within the current visit which page you landed on, where you came from and any campaign tags (UTM) in the address, so that an enquiry you send can be attributed to its channel. Sent to us only together with a submitted form | Until the tab is closed |
These items don’t track you and are used solely to make the site work as you’d expect. Under the ePrivacy rules they do not require consent, but we list them for full transparency.
Analytics (set only after your consent)
| Name | Type | Purpose | Lifetime |
|---|---|---|---|
_ga | Cookie (Google Analytics) | Distinguishes visitors | 2 years |
_ga_* | Cookie (Google Analytics) | Maintains session state | 2 years |
We use Google Analytics 4 in a privacy-conscious configuration (Google Consent Mode v2, Advanced). The measurement script itself loads with all consent signals denied: until you accept, it sends Google only anonymous, cookieless technical pings that contain no identifiers and are not used to build any profile. Analytics cookies are set, and full analytics collection starts, only after you accept. Events carry no personal data — no names, emails or form contents.
Withdrawing consent
Use the switch at the top of this page. Withdrawing consent:
- stops any further analytics collection immediately;
- deletes the
_gacookies from your browser; - keeps analytics denied on future visits: no analytics cookies are set and only anonymous, cookieless pings continue.
Note: aggregated statistics already collected by Google Analytics before withdrawal cannot be retroactively deleted from those aggregates, as they contain no direct identifiers to find you by.
You can also delete or block cookies entirely in your browser settings — the site works without them.
More information
How we process personal data in general — including forms and server logs — is described in the Privacy Policy. Questions: info@m-ads.info.