Merge duplicate contacts in HubSpot: check what survives
Merge duplicate contacts in HubSpot after checking identity, current fields and company links. Work through a fictional pair and verify the result.
CRM
A CRM where no lead gets lost
Connecting ready-made systems, integrations, automation — and custom builds only where they're honestly needed.
When this is about you
Leads arrive and quietly disappear — nobody knows how many or where.
Managers work in spreadsheets, notes and five messengers at once.
You can't see the pipeline: who's stuck, what's next, why deals die.
Data is entered by hand, twice, with errors.
What we do
1 week
Process audit
A map of how leads actually move — and where they leak. The entry point.
2–4 weeks
CRM setup
A ready-made system configured to your process, not the other way round.
1–3 weeks
Integrations
Site, ads, telephony, messengers, payments — every source lands in the CRM.
2–4 weeks
Automation
Triggers, tasks, reports — the routine your managers stop doing by hand.
from 8 weeks
Custom CRM
Only when ready-made systems genuinely can't cover the process.
monthly
Ongoing support
Changes, new integrations, user support.
How an implementation runs
Map "as is"
How leads and deals actually move today.
Find the leaks
Where enquiries get lost, doubled or forgotten.
Map "to be"
The process you actually want — before any software.
Choose the system
With written reasoning, from the honest matrix below.
Configure
Pipelines, fields, roles, permissions.
Integrate all sources
Site forms, ad platforms, telephony, mail, messengers.
Migrate data
With duplicate cleanup — not a dump of old chaos into a new box.
Train the team
Implementation without training doesn't work. Training is a condition, not an option.
Control at 2 and 6 weeks
We come back and check people actually use it — and fix what they don't.
Which system — the honest matrix
We don't sell our favourite. We match the system to your process, team size and budget:
| ✓ | ✕ | |
|---|---|---|
| HubSpot | Marketing + sales in one place, strong automation, scales well | Gets expensive as you grow; overkill for tiny teams |
| Pipedrive | Sales-focused teams that need a clean pipeline fast | Weak marketing side; limited beyond sales |
| Zoho / Bitrix24 | Broad suites on a budget, many tools in one | Interface complexity; teams often use 10% of it |
| Salesforce | Enterprise processes, deep customisation | Cost and implementation weight for SMBs |
| n8n / Make / Zapier | Gluing systems together without custom code | Not a CRM — a connector layer around one |
| Custom build | A process no vendor covers — rare and real | Everywhere a ready system covers 80% of the task |
Our principle: we don't sell custom development where a ready-made system closes 80% of the task.
Honest expectations
- Implementation without team training doesn't work — we ask for your agreement to training up front.
- Process first, software second. We don't automate chaos; we fix the process, then automate it.
- We come back at 2 and 6 weeks to check the system is actually used — adoption is the real result.
- GDPR by design: explicit consent in forms, defined retention periods, technical deletion on request. We are not your lawyers, but we build so your lawyers are happy.
Guide prices
CRM implementation pricing
Starting points. CRM licences are paid to the vendor directly; our price covers the work — process, setup, integrations and training.
-
Process audit
How an enquiry travels from click to payment and where it gets lost. One week.
from €400 per project
-
CRM setup
An off-the-shelf CRM configured for your process: pipelines, fields, permissions, data import, team training.
from €1,000 per project
-
Integrations & automation
Site, ads, telephony, messengers and email connected; tasks, reminders and reports run on their own.
from €2,750 per project
The exact estimate comes after the brief and a look at your project — with reasoning, not a number from the air.
Starting prices for typical projects, excl. VAT. Ad budgets, licences, hosting and third-party services are paid separately, at cost.
First case studies are being prepared
We publish cases only with client consent and verified numbers. Until then — our method and checklists above are the most honest thing we can show.
From the blog
Offline conversion tracking in Google Ads: show it your real sales
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Do I need a CRM? How to tell before you pay for one
Do I need a CRM, or is the shared spreadsheet still enough? How to check your own enquiries and what to test in a CRM trial before you pay for one.
Frequently asked
How much does CRM implementation cost?
A process audit starts from €400, setting up an off-the-shelf CRM from €1,000, excl. VAT; licences are paid to the vendor. The final number depends on the process, the number of integrations and the team size — the exact estimate comes after the audit.
Which CRM should we choose?
The one your team will actually use. That depends on your process, team size and budget — see the matrix above. We give a recommendation with written reasoning; the famous name is not always the right answer.
How long does an implementation take?
A ready-made system: 2–4 weeks plus integrations. A custom build: from 8 weeks. The audit that precedes it: one week.
What happens to our current database?
We migrate it with cleanup: duplicates merged, dead contacts archived, fields mapped. A new CRM with old chaos inside is not an upgrade.
How does the CRM connect to our site and ads?
Through direct integrations: site forms, ad platform lead forms, telephony and messengers all create or update deals automatically, with the source recorded.
What about GDPR and personal data?
Consent is collected explicitly in forms, retention periods are defined, deletion on request is technical, not manual. We configure this as part of the setup — and document it.
What if the team doesn't use it?
That's why training is mandatory and why we return at 2 and 6 weeks. If something is inconvenient, we change the setup — the system must fit the people, not vice versa.
Start with a process audit — one week
You get a map of your funnel with the leaks marked — useful even if we never work together again.
Scope runs from a single task to running the discipline end to end. Guide prices are above; the exact estimate comes after the brief and a look at your project.
Related services:
Thank you — what happens next
- We reply within one business day.
- A short call to understand the task.
- We propose an entry point — usually an audit.
Want a sharper estimate? Fill in the brief — it arrives as an addition to your enquiry.
Fill in the brief