TikTok Shop opens cross-border selling between the UK and the EU
TikTok Shop cross-border selling between the UK and EU: pilot from 21 September, launch 19 October. Markets, eligibility, shipping rules and what to prepare.
WEB
Websites built for the task — from landing page to multilingual platform
From ready-made CMS to custom builds. The platform is chosen for your case and justified in the project plan — not by habit.
When this is about you
You don't have a site — and ads have nowhere to land.
The site is outdated and you're embarrassed to send people there.
Traffic comes, enquiries don't: the site doesn't convert.
Your site builder hit its ceiling — especially with languages.
What we build
1–2 weeks
Landing page
One page, one offer, one action — for a campaign or a product test.
3–6 weeks
Corporate website
Company site with structure, services and content that sells expertise.
5–10 weeks
Multilingual website
Locales with correct hreflang, localised content and market-specific details — our home discipline.
from 6 weeks
E-commerce
Catalogue, payments, delivery, multi-currency — on the platform that fits your volume.
scoped per brief
Custom development
When ready-made platforms genuinely can't do it — with the reasoning written down.
monthly
Support
Updates, content, monitoring and small improvements after launch.
How a project runs
Brief
What the site must do, for whom, in which markets.
Estimate & proposal
Scope, platform reasoning, timeline, price.
Structure & prototypes
Page map and wireframes before any design.
Content
Master version in English, then locales. Without content, layout doesn't start — this is the #1 cause of missed deadlines.
Design
Design system on the approved structure.
Development
Build, integrations, analytics with events.
Acceptance
Against a public checklist: mobile, forms, speed, hreflang, cookie banner.
Launch
DNS, TLS, redirects, search console — without losing what you had.
Support
Monitoring and improvements after go-live.
How we choose the platform
The platform is an engineering decision, not a preference. The honest matrix we use:
| ✓ | ✕ | |
|---|---|---|
| WordPress | Content sites, blogs, budget projects with standard needs | High-load custom logic; 10+ locales gets painful |
| Webflow / Tilda | Fast landing pages, design-heavy one-pagers | Multilingual at scale, complex integrations |
| Shopify / WooCommerce | E-commerce up and running fast | Heavily customised checkout and logic |
| Astro / Next.js | Performance-critical, multilingual, content-driven sites | When the client team must edit everything visually |
| Headless CMS | Many channels, one content source, large teams | Small sites — the overhead isn't worth it |
10+ locales is almost always an argument against site builders.
Honest expectations
- Content is the most common reason deadlines slip — we fix the content deadline separately and hold both sides to it.
- Anything outside the proposal is a separate estimate — no silent scope creep, no surprise invoices.
- The platform is justified in the project plan. If we recommend WordPress, you'll know exactly why.
- We hand over against a public checklist: mobile, forms, analytics events, Core Web Vitals, hreflang, cookie banner.
First case studies are being prepared
We publish cases only with client consent and verified numbers. Until then — our method and checklists above are the most honest thing we can show.
From the blog
Chrome 153: camera elements arrive, Privacy Sandbox APIs head out
Chrome 153 shipped on 8 September: new camera and microphone HTML elements, a Rust XML parser, and five Privacy Sandbox APIs marked for removal.
EU customs reform adopted: platforms become the importer
The Council adopted the biggest EU customs overhaul since 1968: non-EU marketplaces become importers, a parcel handling fee lands on 1 November, fines hit 6%.
Frequently asked
How much does a website cost?
It depends on scope, platform and languages — that's why we quote after the brief, not before. The brief takes ~10 minutes and gets you a range with reasoning, not a number from the air.
WordPress or custom — how do you decide?
By the matrix above: content volume, integrations, languages, who will edit the site, and load. The decision with reasoning is written into the project plan — you can challenge it.
What do you need from us so the project doesn't stall?
Three things: access (domain, hosting, current site), brand materials, and one person on your side who answers questions and approves stages. Content deadlines are agreed at the start.
How does multilingual work — is it just translation?
No. Each locale gets correct hreflang, localised URLs, adapted content, market-specific currency and formats. Search engines see each language version as a first-class page.
What happens after launch?
A support plan if you want one: monitoring, updates, content changes and improvements monthly. Or we hand over documentation and you run it yourself — your choice.
Can you migrate our old site without losing SEO?
Yes — with a redirect map, preserved URLs where possible, and measurement before and after. Traffic dips during migrations happen when nobody plans redirects; that's the part we do first.
Request an estimate
Describe the task — we'll answer with a range, a platform recommendation and a timeline.
Scope runs from a single task to running the discipline end to end — no fixed packages, the range comes after the brief.
Related services:
Thank you — what happens next
- We reply within one business day.
- A short call to understand the task.
- We propose an entry point — usually an audit.
Want a sharper estimate? Fill in the brief — it arrives as an addition to your enquiry.
Fill in the brief