Product image alt text: describe what shoppers need
Product image alt text should explain useful views and variants. Learn what to write, where to save it and how to check the result on your storefront.
Blog
E-commerce & Business
Online retail trends, marketplaces, consumer behaviour and digital business strategy across European markets.
Temu DSA action plan: what its acceptance means for sellers
The Temu DSA action plan was accepted on 26 October. Understand the platform's tasks, the assessment dates and what a seller can prepare.
Wix or Shopify for ecommerce: has your shop outgrown its builder?
Wix or Shopify for ecommerce: the signs your online shop has outgrown its builder, how to check them in your own admin, and when moving helps.
Ecommerce website migration: how to protect your search traffic
Ecommerce website migration and search traffic: which shop URLs to save first, how to redirect them and what to check after launch.
Products on ChatGPT: why AI assistants skip your online shop
Want your products on ChatGPT and other AI assistants? Why they recommend other shops, how to check your product pages in an evening, and what to fix first.
Abandoned checkout: why shoppers fill the cart and never pay
Abandoned checkout every day? Why shoppers fill the cart and leave at payment, how to find the step that loses them with a test order, and what to fix first.
How much does an ecommerce website cost, and what drives it?
Ecommerce website cost comes down to five things you can count in an evening: catalogue, payments and delivery, design, later changes and who runs the shop.
Multilingual ecommerce website: how to sell in a second country
A multilingual ecommerce website is more than translated pages: currency, delivery, payment, legal pages and hreflang. What to check before a second country.
TikTok Shop opens cross-border selling between the UK and the EU
TikTok Shop cross-border selling between the UK and EU: pilot from 21 September, launch 19 October. Markets, eligibility, shipping rules and what to prepare.
EU customs reform adopted: platforms become the importer
The Council adopted the biggest EU customs overhaul since 1968: non-EU marketplaces become importers, a parcel handling fee lands on 1 November, fines hit 6%.
EU packaging rules are now live: what PPWR means for online sellers
The EU Packaging Regulation (PPWR) applies since 12 August 2026. Cross-border sellers now face authorised representatives, EPR registration and new parcel rules.