TikTok Shop opens cross-border selling between the UK and the EU
TikTok Shop cross-border selling between the UK and EU: pilot from 21 September, launch 19 October. Markets, eligibility, shipping rules and what to prepare.
Blog
E-commerce & Business
Online retail trends, marketplaces, consumer behaviour and digital business strategy across European markets.
EU customs reform adopted: platforms become the importer
The Council adopted the biggest EU customs overhaul since 1968: non-EU marketplaces become importers, a parcel handling fee lands on 1 November, fines hit 6%.
EU packaging rules are now live: what PPWR means for online sellers
The EU Packaging Regulation (PPWR) applies since 12 August 2026. Cross-border sellers now face authorised representatives, EPR registration and new parcel rules.