Merge duplicate contacts in HubSpot: check what survives
Merge duplicate contacts in HubSpot after checking identity, current fields and company links. Work through a fictional pair and verify the result.
Blog
Analytics & Data
GA4, measurement, privacy regulation and CRM data: tracking what matters without breaking user trust.
Offline conversion tracking in Google Ads: show it your real sales
Offline conversion tracking tells Google Ads which enquiries became qualified leads or sales. How to check your setup, pick an upload path and handle consent.
Google Tag Manager gtag config change: what to check on your site
Google says Tag Manager will stop waiting for gtag config, according to an 8 October release note. See if your Google Tag Manager gtag config setup is affected.
Do I need a CRM? How to tell before you pay for one
Do I need a CRM, or is the shared spreadsheet still enough? How to check your own enquiries and what to test in a CRM trial before you pay for one.
CRM data quality: why your CRM's AI keeps getting it wrong
Poor CRM data quality makes AI summaries, lead scores and follow-ups wrong. Why records stay empty, how to find the gaps in an evening, what to fix first.
How to evaluate a marketing agency: good reports, flat sales
How to evaluate a marketing agency when the monthly reports look great and sales stay flat: what to ask for, what to check yourself, and what to agree on.
Lost leads: where enquiries disappear between ads and sales
Lost leads are enquiries that arrived and never became a conversation. Where they disappear between marketing and sales, and how to find the gap in an evening.
CRM adoption: we bought a CRM and the team stopped using it
CRM adoption fails quietly: the licence renews, the pipeline is empty and deals live in inboxes again. Why it happens, how to check it and what to fix first.
How to know if marketing is working and which channel brings revenue
How to know if marketing is working when every platform claims the sale: why the source of revenue goes missing, how to check it and what to fix first.
Google Analytics dashboards are live: what you get and what is missing
Google switched on Dashboards in Google Analytics on 9 September: drag-and-drop KPI pages with six chart types, published into Reports. Limits, roles, uses.
Enquiries keep coming, but none of them turn into sales
Junk leads are a symptom with a handful of causes, most of them upstream of sales. How to tell which one is yours in an evening, and the order to fix them in.
Search Console's AI reports and opt-out are now live worldwide
Since 31 August every site can see its AI Overviews and AI Mode impressions in Search Console and switch them off. What the report shows, hides, and what to do.