Google Ads in multiple countries: structure, language and currency
Google Ads in multiple countries: why clicks land in the wrong market, what the language change means and how to split campaigns, budgets and currency.
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Paid Advertising
Google Ads, Meta, TikTok and programmatic: platform changes, ad formats, bidding and budget strategies for measurable growth.
Google Ads on a small budget: how to start without wasting it
Google Ads on a small budget: why spend runs past the daily figure, which default settings to switch off and how to size the budget before you launch.
Google Ads channel prioritization: limit Display and partner spend
Google Ads channel prioritization rolls out from 15 October 2026. See what changes for Search, partners and Display, and what to check before February 2027.
All your leads from one channel? How to diversify marketing channels
How to diversify marketing channels when one platform brings every lead: what the real risk is, how to check your exposure and how to add a second channel.
Automatic Google Ads promotion assets from 12 October: what to check
From 12 October 2026, Google Ads promotion assets can be pulled from your website automatically. Who is affected, what changes and what to check first.
Google Ads budget recommendations: what to check before you agree
Google Ads budget recommendations ask you to raise or move budget. What they measure, how to check whether your best campaigns really sell, and when to agree.
Microsoft Ads HubSpot integration is live: what to check first
The Microsoft Ads HubSpot integration went live on 30 September 2026, and optimization experiments are open to all. What changed and what to check first.
Google Ads account audit checklist for an inherited account
A Google Ads account audit checklist for an account someone else set up: what to check in one evening, in what order, and what to fix first.
Google Ads not converting: clicks and spend, but no enquiries
Google Ads not converting? The budget goes out, clicks come in, enquiries do not. Five places where conversions get lost and how to find yours in an evening.
Google Ads store sales: CRM link in Data Manager and a local toggle
Google Ads store sales now connect from a CRM or Google Sheet in Data Manager, and Performance Max gets a local customer toggle. Who qualifies, what to set up.
Ads eat the budget and every lead costs more than last month
Rising cost per lead is a symptom with a short list of causes, most of them fixable in-house. How to find yours in an evening and the order to repair them in.
YouTube opens personalised ads to alcohol brands from 30 October
Google is lifting its ban on personalised alcohol advertising on YouTube where local law allows. What changes, who is excluded, and what to do before the date.
Google begins auto-upgrading Search campaigns to AI Max
From 1 September, Google Ads upgrades campaigns using broad match or automatically created assets to AI Max. What changes and what to check.