Google Ads store sales: CRM link in Data Manager and a local toggle
Google Ads store sales now connect from a CRM or Google Sheet in Data Manager, and Performance Max gets a local customer toggle. Who qualifies, what to set up.
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Paid Advertising
Google Ads, Meta, TikTok and programmatic: platform changes, ad formats, bidding and budget strategies for measurable growth.
Ads eat the budget and every lead costs more than last month
Rising cost per lead is a symptom with a short list of causes, most of them fixable in-house. How to find yours in an evening and the order to repair them in.
YouTube opens personalised ads to alcohol brands from 30 October
Google is lifting its ban on personalised alcohol advertising on YouTube where local law allows. What changes, who is excluded, and what to do before the date.
Google begins auto-upgrading Search campaigns to AI Max
From 1 September, Google Ads upgrades campaigns using broad match or automatically created assets to AI Max. What changes and what to check.