Google DMA search changes in Europe: what moved and who gained
Google DMA search changes went live in the EU on 8 September 2026: comparison sites on top, live prices gone, and Google calling it its biggest quality cut.
SEO
Full-cycle SEO: technical, keywords, content, links
All four blocks in the right order — not a subscription to reports. From 6 months, because that's how long it honestly takes.
When this is about you
Paid traffic keeps getting more expensive and you want a channel you own.
The site is invisible in search — even for your own brand.
Traffic exists but doesn't convert into enquiries.
You're entering EU markets and nobody searches for you there yet.
What we do
2–3 weeks
SEO audit
Technical, keywords, content and links — with a prioritised plan. The entry point.
project
Technical optimisation
Speed, indexing, structure, Core Web Vitals — the foundation everything else stands on.
project
Keyword strategy & structure
Semantic research per market and a site structure that matches real demand.
monthly
Content
The main growth driver: pages and articles built on research, checked for facts.
after technical & content
Link building
Links to a working site with real content — never before.
our speciality
Multilingual SEO
Per-market research: the same intent is a different query in every language.
How the work runs
Access & baseline
Search Console, analytics, CMS — and a measured starting point before we change anything. Without a baseline, results can't be proven.
Audit across 4 blocks
Technical, keywords, content, links.
Plan for 6–12 months
Quick wins separated from strategic work.
Technical fixes
Indexing, speed, structure — first, always.
Keyword semantics
Research per market, mapped to pages.
Content sprints
Publishing by plan, with expert fact-checking.
Links
Quality over volume, on a working foundation.
Monthly report
Positions, traffic, enquiries — against the baseline.
The order is not negotiable
Technical → keywords → content → links. Links pointed at a broken site are a burned budget; content without research is a diary, not a channel.
- Weeks 2–3
Audit and plan delivered
- Months 1–4
Technical foundation + first quick wins
- Months 9+
Sustainable traffic growth on content and links
The timeline shows the method's honest pace — it is not a promise of positions. Anyone promising "top 3 in a month" is selling you a lottery ticket.
Honest expectations
- We don't promise positions or exact traffic — we promise method, work and measurement. Ranges come from real data after the audit.
- No PBN link networks, no mass-generated texts without fact-checking.
- Baseline measurement before work starts is mandatory — otherwise the result can't be proven to you.
First case studies are being prepared
We publish cases only with client consent and verified numbers. Until then — our method and checklists above are the most honest thing we can show.
From the blog
We publish articles every week and search still sends nobody
A blog with no search traffic has a short list of causes: indexing, topics, competition, page quality or patience. How to find yours in an evening and fix it.
Gemini 3.8 Flash lands in AI Mode, briefly stops citing sources
Google put Gemini 3.8 Flash into AI Mode on 2 September for AI Pro and Ultra subscribers. Within a day SEOs saw answers with no links; Google called it a bug.
Frequently asked
When will we see results?
Audit and plan — in 2–3 weeks. Technical fixes and first quick wins — months 1–4. Sustainable growth — from month 9 onwards. Anyone quoting faster either has an exceptional situation or is guessing.
Why can't we just buy links or just order texts?
Because the order matters. Links to a site with technical problems waste budget; texts without keyword research answer questions nobody asks. The four blocks work as a system.
How is multilingual SEO different from translating the site?
Translation keeps your source market's queries. Research per market finds what people actually type in German, French or Polish — often different words for the same intent, different volumes, different competitors, sometimes different search engines.
What do we need from you?
Access to Search Console, analytics and the CMS; a subject-matter expert for fact-checking content; and agreement on the baseline measurement. That's it.
What does the monthly report show?
Positions and traffic against the baseline, work completed vs the plan, enquiries where analytics allows — and what we're doing next month and why.
Why don't you guarantee top positions when others do?
Because nobody controls the search engine — those who "guarantee" either add fine print or count on you not checking. We show the method and measured progress instead.
Request an SEO audit
2–3 weeks, a prioritised plan, and a baseline you keep — whoever you work with afterwards.
Scope runs from a single task to running the discipline end to end — no fixed packages, the range comes after the brief.
Related services:
Thank you — what happens next
- We reply within one business day.
- A short call to understand the task.
- We propose an entry point — usually an audit.
Want a sharper estimate? Fill in the brief — it arrives as an addition to your enquiry.
Fill in the brief