Gemini 3.8 Flash lands in AI Mode, briefly stops citing sources
Google put Gemini 3.8 Flash into AI Mode on 2 September for AI Pro and Ultra subscribers. Within a day SEOs saw answers with no links; Google called it a bug.
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Marketing news & insights
What's changing in digital marketing — and what it means for your business. Real events, checked against primary sources and explained without the hype, every day.
EU customs reform adopted: platforms become the importer
The Council adopted the biggest EU customs overhaul since 1968: non-EU marketplaces become importers, a parcel handling fee lands on 1 November, fines hit 6%.
Enquiries keep coming, but none of them turn into sales
Junk leads are a symptom with a handful of causes, most of them upstream of sales. How to tell which one is yours in an evening, and the order to fix them in.
Search Console's AI reports and opt-out are now live worldwide
Since 31 August every site can see its AI Overviews and AI Mode impressions in Search Console and switch them off. What the report shows, hides, and what to do.
Chrome, Firefox and Edge now ship every two weeks
Firefox 155 on 1 September, Chrome 153 on 8 September, Edge 152 already out: all three big browsers now release every fortnight. What that means for your site.
ChatGPT Ads opens self-serve buying in Europe at $1bn run rate
OpenAI says ChatGPT Ads hit a $1 billion annualised run rate in under 200 days and opened Ads Manager to European advertisers. What changes for your media plan.
Your website gets traffic but no enquiries
Traffic without enquiries is a diagnosable problem, not bad luck. The five usual causes, how to find yours in a single evening, and the order to fix them.
TikTok takes Out of Phone to five European markets
TikTok has added six screen networks in the UK, France, Belgium, Spain and Italy to Out of Phone. What the programme is, how brands buy in, and what it asks of your content.
Google begins auto-upgrading Search campaigns to AI Max
From 1 September, Google Ads upgrades campaigns using broad match or automatically created assets to AI Max. What changes and what to check.
Google stops enforcing parasite SEO penalties in the EEA
From 30 August, Google's site reputation abuse manual actions no longer affect search results in the EEA. What changed, why, and what it means for your SEO.
Google's August 2026 spam update is done: what to check now
Google's third spam update of 2026 finished rolling out on 21 August. Here is what it targeted, who it hit, and the recovery steps that actually work.
EU packaging rules are now live: what PPWR means for online sellers
The EU Packaging Regulation (PPWR) applies since 12 August 2026. Cross-border sellers now face authorised representatives, EPR registration and new parcel rules.