Google Ads in multiple countries: structure, language and currency
Google Ads in multiple countries: why clicks land in the wrong market, what the language change means and how to split campaigns, budgets and currency.
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Marketing news & insights
What's changing in digital marketing — and what it means for your business. Real events, checked against primary sources and explained without the hype, every day.
Wix or Shopify for ecommerce: has your shop outgrown its builder?
Wix or Shopify for ecommerce: the signs your online shop has outgrown its builder, how to check them in your own admin, and when moving helps.
Google Ads on a small budget: how to start without wasting it
Google Ads on a small budget: why spend runs past the daily figure, which default settings to switch off and how to size the budget before you launch.
Offline conversion tracking in Google Ads: show it your real sales
Offline conversion tracking tells Google Ads which enquiries became qualified leads or sales. How to check your setup, pick an upload path and handle consent.
Google Ads channel prioritization: limit Display and partner spend
Google Ads channel prioritization rolls out from 15 October 2026. See what changes for Search, partners and Display, and what to check before February 2027.
AI giving wrong answers? How to find the cause and cut the errors
AI giving wrong answers to customers or staff? Why business assistants make things up, how to test yours, and which fixes cut confident errors first.
Is buying followers worth it? What it breaks and what to do instead
Is buying followers worth it for a business? What Meta, TikTok, EU and US rules say, how to check your own audience, and what to do instead.
Google Tag Manager gtag config change: what to check on your site
Google says Tag Manager will stop waiting for gtag config, according to an 8 October release note. See if your Google Tag Manager gtag config setup is affected.
Business not showing on Google Maps? How to find the cause and fix it
Business not showing on Google Maps? Check verification, suspension, duplicates and local ranking in order, using Google's own rules, then fix the cause.
Ecommerce website migration: how to protect your search traffic
Ecommerce website migration and search traffic: which shop URLs to save first, how to redirect them and what to check after launch.
All your leads from one channel? How to diversify marketing channels
How to diversify marketing channels when one platform brings every lead: what the real risk is, how to check your exposure and how to add a second channel.
Do I need a CRM? How to tell before you pay for one
Do I need a CRM, or is the shared spreadsheet still enough? How to check your own enquiries and what to test in a CRM trial before you pay for one.