Google Ads account audit checklist for an inherited account
A Google Ads account audit checklist for an account someone else set up: what to check in one evening, in what order, and what to fix first.
Blog
Marketing news & insights
What's changing in digital marketing — and what it means for your business. Real events, checked against primary sources and explained without the hype, every day.
How long does SEO take, and how do you know it is working?
How long does SEO take? It depends on where your site starts, how crowded your searches are and what is changed. Here is how to tell waiting from failing.
How much does an ecommerce website cost, and what drives it?
Ecommerce website cost comes down to five things you can count in an evening: catalogue, payments and delivery, design, later changes and who runs the shop.
Employees using ChatGPT at work without rules: what to do
Employees using ChatGPT at work with personal accounts and no rules? What they may be sharing, how to find out in an evening, and a one-page AI policy.
How to evaluate a marketing agency: good reports, flat sales
How to evaluate a marketing agency when the monthly reports look great and sales stay flat: what to ask for, what to check yourself, and what to agree on.
App vs mobile website: does your business need an app?
App vs mobile website: when a business app earns its place on a customer's phone, when a good mobile site is enough, and what to check before paying for either.
AI chatbot for small business: should it answer your customers?
An AI chatbot for small business can answer messages while you sleep, but it can also lose a lead politely. When it helps, when it hurts, and how to test it.
How to revive a dead Instagram account for your business
How to revive a dead Instagram account for your business: what a silent profile tells customers, what to check first, and a restart rhythm you can keep.
Claude Opus 5.5: Fable-level work at 40% lower cost than Opus 5
Claude Opus 5.5 launched on 22 September: $4/$20 per million tokens, Fable 5.1-level results, 30% faster output. What changed and what it means for teams.
Google Ads not converting: clicks and spend, but no enquiries
Google Ads not converting? The budget goes out, clicks come in, enquiries do not. Five places where conversions get lost and how to find yours in an evening.
Lost leads: where enquiries disappear between ads and sales
Lost leads are enquiries that arrived and never became a conversation. Where they disappear between marketing and sales, and how to find the gap in an evening.
Why is my website not showing up on Google, and how do I fix it?
Website not showing up on Google? Usually a noindex setting left on, a site never discovered, or pages not linked to your name. Find your cause in an evening.