Multilingual ecommerce website: how to sell in a second country
A multilingual ecommerce website is more than translated pages: currency, delivery, payment, legal pages and hreflang. What to check before a second country.
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Marketing news & insights
What's changing in digital marketing — and what it means for your business. Real events, checked against primary sources and explained without the hype, every day.
CRM adoption: we bought a CRM and the team stopped using it
CRM adoption fails quietly: the licence renews, the pipeline is empty and deals live in inboxes again. Why it happens, how to check it and what to fix first.
How to know if marketing is working and which channel brings revenue
How to know if marketing is working when every platform claims the sale: why the source of revenue goes missing, how to check it and what to fix first.
Why is my website slow, and is it costing us customers?
Why is my website slow? Usually oversized images, unused plugins and scripts, or a server without caching. Find your cause in an evening and fix it in order.
ChatGPT Sponsored Agents: OpenAI tests ads that talk back
OpenAI is testing ChatGPT Sponsored Agents: click an ad, then chat with the brand's agent. Plus AI campaign tools and HubSpot and Shopify integrations.
Meta One business subscription: links in Instagram posts, from $49.99
Meta One business subscription is live: plans from $14.99 to $499, clickable links in Instagram posts and Reels, scheduling, insights. What is worth paying for.
Google Ads store sales: CRM link in Data Manager and a local toggle
Google Ads store sales now connect from a CRM or Google Sheet in Data Manager, and Performance Max gets a local customer toggle. Who qualifies, what to set up.
We post on social media every week and no clients come from it
Social media brings no clients for a short list of reasons: wrong audience, posts that ask for nothing, no path to enquire. Find yours in an evening and fix it.
Google DMA search changes in Europe: what moved and who gained
Google DMA search changes went live in the EU on 8 September 2026: comparison sites on top, live prices gone, and Google calling it its biggest quality cut.
TikTok Shop opens cross-border selling between the UK and the EU
TikTok Shop cross-border selling between the UK and EU: pilot from 21 September, launch 19 October. Markets, eligibility, shipping rules and what to prepare.
We publish articles every week and search still sends nobody
A blog with no search traffic has a short list of causes: indexing, topics, competition, page quality or patience. How to find yours in an evening and fix it.
Google Analytics dashboards are live: what you get and what is missing
Google switched on Dashboards in Google Analytics on 9 September: drag-and-drop KPI pages with six chart types, published into Reports. Limits, roles, uses.