TikTok takes Out of Phone to five European markets
TikTok has added six screen networks in the UK, France, Belgium, Spain and Italy to Out of Phone. What the programme is, how brands buy in, and what it asks of your content.
Blog
Marketing news & insights
What's changing in digital marketing — and what it means for your business. Real events, checked against primary sources and explained without the hype, every day.
Google begins auto-upgrading Search campaigns to AI Max
From 1 September, Google Ads upgrades campaigns using broad match or automatically created assets to AI Max. What changes and what to check.
Google stops enforcing parasite SEO penalties in the EEA
From 30 August, Google's site reputation abuse manual actions no longer affect search results in the EEA. What changed, why, and what it means for your SEO.
Google's August 2026 spam update is done: what to check now
Google's third spam update of 2026 finished rolling out on 21 August. Here is what it targeted, who it hit, and the recovery steps that actually work.
EU packaging rules are now live: what PPWR means for online sellers
The EU Packaging Regulation (PPWR) applies since 12 August 2026. Cross-border sellers now face authorised representatives, EPR registration and new parcel rules.